Shaun and I do not know everything there is to know about education, or teaching, or the science surrounding memory and learning.  Of course not.  We are interested learning all we can about it though.

Shaun and I are not formally trained educators, but  we are, at our cores, teachers.  Before founding Memory Deck, Shaun built a very successful business teaching people how to speak Indonesian.  I have spent some time teaching people how to start their own businesses, and one of my favorite parts of running the custom textbook publishing business I founded was teaching college professors about copyright law and the Fair Use Doctrine.  Giving instructors the tools they need to become better teachers is very gratifying.  A desire to teach what we have learned to others, is one of the things that brought Shaun and I together in the first place.

We have done a lot of research in the process of creating our flash card applications.  We have studied the work of Pimsleur, and Leitner, and the benefits of spaced repetition.  We want our learning tools to do more than just help you learn and memorize things, we want them to do it in the fastest, most efficient way possible.  We believe we have found that formula, and build it into every app we release.  We are taking things further by looking to College and University Professors and other professional educators to provide the material we will use in our apps.

We are looking to do more than make money in the iPhone and mobile app space.  We want to create something more than the next iBurp.  We want to create tools that improve the learning experience for students and educators alike.  So I don't know all I will ever need to know.  I have to learn more and I will.  The cool thing about what we do, is that I will be interacting with professional, formally trained educators on a daily basis.  I am going to learn all I can from them.  As someone who studies the newest methods for delivering information, and how technology and new media can be used to improve the learning process, i believe I have something to offer as well.

I believe that this conversation is one of the things that will set us a part as a company.  It will be the foundation for innovation and result in better products.  If you think that Leitner was wrong and that there is a better method for flash card learning, tell me.

We are about to release the first version of our Author Tools.  This is the online tool that professors and educators can use to create flash cards decks that we will turn into applications.  We look at our authors as partners and the author will be paid a royalty for every copy of the application we sell.

If you are interested in creating a deck or learning more about our author program, fill out the form on the Author Tools page.  We are excited about launching this next phase of our company. Do you have something to teach?

Do you find it difficult remembering names? I sure do.  It's very frustrating. I'll meet someone new, and the first thing we do is tell each other our names.  Then we talk for a few moments and the name is gone. I'm left standing with this person, who I may have actually connected with, and all I can do is hope that someone will come up and say their name.  Does this happen to you?  The problem is even if someone does say the name, or I do think to ask again, the euphoria of that dodged bullet is short lived because moments later, poof. It's gone.

Tomorrow I'll be speaking at PodCamp Toronto 2010. A Podcamp is an unconference, where online content creators, new media and social media enthusiasts get together to share ideas.  This year over 1200 people have registered to attend the Podcamp in Toronto, so it is a fantastic networking opportunity, IF you can remember the names of the people you meet!

In the process of developing our apps, I have been doing a lot of research about the science of memory and learning.  People much smarter than me have figured out how the brain takes in data, and developed methods and techniques that help you learn and memorize things quicker, and retain what you learn. Here are some techniques that will help you remember the names of people you meet.

How To Remember Names

Generally speaking, the reason you forget someone's name moments after you hear it is because you do not link it in your mind with enough associations.  Here are some things you can do to fix that:

1. Really listen and pay attention when the person says their name. If you miss it or forget it a few seconds later, say "I'm sorry I missed your name. Could you tell me again?" Doing this early on is never embarrassing.  If you have trouble understanding the name, say, "I'm sorry, could you spell that for me?"
2. Repeat the name immediately, and incorporate it into your conversation as early and often as possible without over doing it. Some great openers are:  It's nice to meet you, Jane.  So Jane,...  or  Tell me, Jane,...
3. Every time someone is introduced to you, look around you. Who's there? Take in as many and wide a variety of surrounding facts and circumstances as possible.
4. Think of the person's name, and take a good look at their face. Observe how they are dressed, their physique, their voice and manner.
5. Think of their name in conjunction with the name and personality of the friend who may have introduced you.
6. Use mnemonic devices or alliteration to help you remember names: Tony from Toronto,  Helen who’s Gellin',  Bob who may give me a job, ...
7. If your name is hard to remember or pronounce for others, help them out. For example I pronounce my name Ian (eye-in). So I say it's like Ryan, without the R.
8. Try to make as much of your conversation about them as possible. This is good for a lot of reasons, but the more you get to know about them the more you will be able to associate with their name.
9. Introduce them to someone else you know.  This is not only a great way to repeat their name, but it gives you a safety net if you forget to do all of the other things on the list.
10. Write the name down after your conversation.  Make note of the name and something about your conversation that you will remember later.  If you exchange business cards, write something memorable about your conversation on the back.

With a few exceptions, memory is not some feature of the mind where some of us are more generously endowed than others.  It is just a matter of developing good habits.  Your memory is like a muscle. You can develop and grow it through exercise, or you can neglect it and let it atrophy.  I want to be one of those people who remember names.  It's important and it makes the people you meet feel important.  I look forward to using these techniques this weekend.

What about you? If you have any tricks you use to help you remember names, share them in the comments.